Marketing Analytics

Your Relative Success is Measured in Terms of Surveys, Customer Feedback and Other Data

Just as every company needs a unique marketing strategy and online approach, there is no one set way to analyze the relative success of your tactics. Your company may place a heavy emphasis on website traffic, or you may prefer to attract qualified leads. You may be looking to measure brand acceptance or even direct purchases online. No matter what unique measurements you're most interested in, VisionPoint Marketing has the expertise and experience to analyze it correctly. Here are some of the marketing analytics services that we provide:

• Audit and analyze web traffic
• Campaign tracking and reporting
• Identify and track key metrics based on your business goals
• Recommend additional ways of obtaining data that provides the "big picture" and a more holistic view of your customers' actions (surveys, phone interviews, site feedback, goal tracking, etc.)
• Consulting on selecting the right analytics and data gathering tools for your organization
• Quarterly reporting and recommendations
• User research, like phone interviews, surveys and focus groups

There is no one set way to analyze the relative success of your tactics - but we'll find the right way.

Because we're an agile company, we expect the same out of our marketing strategies. If the quantitative data that we're getting back from web stats, email marketing metrics or reports doesn't indicate the success that we want you to achieve; we're going to change direction. We're constantly testing and measuring so that we can make the right adjustments to your strategy - in the never-ending pursuit of adjustments that return consistent, successful results.

To help us pursue this test-and-measure philosophy, we're unveiling the Results Hub. We'll place this marketing dashboard on top of a Google Analytics foundation for you, giving you quick and easy access to the reports and data you need. By laying traditional media and other data over web stats, this tool gives you a comprehensive view of how your online and offline marketing efforts are working together to deliver results. The Results Hub is also customizable to incorporate your specific marketing and SEO needs, allowing you to generate reports that reflect the data that you want to see - and put to use - most. This new functionality is only the latest example of our dedication to marketing analytics.

Let's talk about how our marketing analytics approach can impact your business's bottom line. Contact us to walk through our approach to testing and measurement with one of our team members. To peruse articles related to analytics, check out our blog.