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University of North Carolina at Pembroke

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Project

Website Redesign

When We First Met

Among the most diverse and culturally vibrant campuses in the country, students and staff at UNC Pembroke share an extraordinary sense of pride and reverence for their unique American-Indian heritage. Despite the University’s rich heritage and cultural pride, the website itself did little to reinforce the attributes and differentiators that made UNC Pembroke such an appealing choice for students who fit.

What We Did

VisionPoint re-invented the University's public-facing website, emphasizing the University's high-impact academics, engaging campus life and nurturing environment. 

What We Achieved Together

Layered with beautiful imagery of real students, the new website’s content and design reinforces the University's extraordinary sense of place. A modular, responsive design delivers a rich user experience on desktop, tablet and smartphone displays.