Johns Hopkins University Engineering for Professionals is the part-time arm of one of the country’s most well-respected engineering schools. When we first met, EP was grappling with the challenge of how to reach and engage its specialized target audience—all while distinguishing itself from high-caliber peers at schools like Stanford, Cornell and the University of Maryland.
In partnership with EP, our team re-repositioned the website to become a central tool for communicating with and recruiting prospective graduate students.
VisionPoint collaborated with EP’s internal stakeholders to streamline the website’s existing content and develop targeted calls-to-action that would propel prospective students to deepen their engagement with EP’s individual programs.
The final product is a modern, streamlined and easy-to-use website with informative content and motivating calls to action.
A testament to the website’s innovative and strategic approach, the University Professional & Continuing Education Association recognized the Johns Hopkins EP website among “the best of the best in marketing.”