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The story of David and Goliath.

CASTLE Worldwide, Inc. is a certification and licensure services provider doing business in a world dominated by two huge firms. In order to differentiate CASTLE Worldwide, we developed a new corporate identity and theme line for them – one that was designed to communicate that they were more contemporary, more agile and more personal than the competition.

Identity creation

Objective: Update and modernize the brand identity

Brand characteristics: Forward thinking, not staid or overly traditional, trustworthy, offering fresh perspectives and creative solutions

Look and feel characteristics: Clean, clear and classy, not old-fashioned or dated