NC State University Master of Global Innovation Management
What We Found
NC State University needed to promote its Master of Global Innovation Management (MGIM) Program to prospective students in the local, national and global landscape. At the initial time of engagement, MGIM had gone through more than 12,000 print pieces in less than three years, enrollment was declining and the program’s print and web marketing materials lacked consistency.
What We Did
VisionPoint integrated a printed brochure for the MGIM program with a paid search campaign during peak enrollment season. The campaign drove prospective students to a landing page encouraging sign-up for a PDF version of the brochure. Since the program includes a semester in France, VisionPoint relied heavily on photography (in addition to the facts and figures) to sell the value, perks and opportunities offered by a Master’s degree in Global Innovation Management.