What We Found
A dynamic university poised for growth, Campbell University had multiple unique values not properly communicated on the web. The historic perception of Campbell is that of a respected rural Christian school. While this is true, it’s not all Campbell has to offer. The university boasts a robust athletics program, nearly 10,000 students, and a century of tradition and heritage. Leadership at Campbell felt this limited perception hindered the University’s ability to attract prospective students.
What We Did
As with all client engagements, VisionPoint began the process with a strategy phase. We conducted research regarding the site’s target audiences, user groups, content editors, workflow process, resources and enrollment goals. Our research findings informed a new information architecture, including a sitemap and page schematics, along with a new visual design. The ultimate goal: present informative content in a way that is intuitive to users and ultimately increases applications and enrollment.
Because Campbell was using an out-of-date, minimally functional content management system (CMS), we worked with internal stakeholders to select and implement a new CMS that better met their needs. The selected content management system (ExpressionEngine), information architecture and new ‘look and feel’ were brought together during the development and implementation portion of the project. In consulting with the University’s webmaster, IT department and content editors, we also developed a set of rules to govern appropriate workflow and control within the CMS.