Our key word: results.

Lots of firms do search engine optimization (SEO).

How can you tell if they do it well?

Simple. Check the results.

At VisionPoint Marketing, we consistently achieve outstanding results for our clients – which probably explains why we’ve been told by a couple of sources that we do SEO better than any other firm in the region – that we’re happy to share.

To optimize a site to bring qualified prospects to it, and to achieve excellent rankings on a repeated basis, we use a six-step process:

Step one: find the right keywords.

It’s really quite simple to earn a top ranking on a search engine (example: you can get a first place ranking on Google if you optimize the key words “green slippers with pink balls”).

But, clearly, that’s hardly the point (no one is searching for green slippers with pink balls!). The trick is to determine, and optimize for, the exact words your prospects are actually searching.

To determine those words, and thereby use your budget wisely, VisionPoint develops an in-depth keyword analysis based on your site objectives, your offering, your competitors, and search traffic for specific keywords.

Step two: create the right content.

A site that offers content pertinent to its intended audience, and updates it frequently to keep it fresh, is a site that enables successful SEO positioning (the reason is pretty technical, but we’d be glad to explain it in person if you wish).

To enhance your content, we help you update your current pages and create new pages that are optimized for your target market.

Step three: ensure code compliance.

Search engines see your web pages with totally different eyes than web surfers. So while you’re designing a site that appeals to humans, it might be utterly meaningless to the search engines.

So how do you know that your site is successful with both?

Simple. Ask VisionPoint to help. Our design experts, web developers and web programmers can create a site that will work extremely well for you as well as give the search engines what they need to rank your site high.

Step four: assess link popularity.

Links, both inbound and within the site itself, have a substantial impact on site rankings. There are a lot of reasons, such as how the search engines award “bonus points” to relevant links, which we can explain in detail if you wish.

Suffice it to say that we pay a lot of attention to links and it pays off for our clients.

Step five: submit pages properly.

It’s not a well known fact, but automated submission techniques or software can damage your ranking position. Therefore we manually submit your site’s pages to the major search engines and directories.

Step six: keep tabs on all of it.

VisionPoint provides you with a monthly report showing your ranking and any changes in ranking for all targeted keywords by each major search engine. So you know exactly how your SEO is performing.

But we don’t stop there. We can also provide an ROI report, based upon your web stats, to measure how much each lead is costing you.

But we don’t stop even there. VisionPoint can provide recommendations to help you stay on top of the rankings as engine algorithms change.