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Blog Article

VisionPoint and Johns Hopkins EP to Present at CASE II 2016

In just one week, I’m off to CASE District II “City of Firsts” Annual Conference in Philadelphia, PA.

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Brand Guidelines: Protect Your Higher Ed Brand from Misuse

You’re finally finished!

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Strategies vs. Tactics

So, what exactly is the difference between a tactic and a high-level strategy?

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What Drupal 8 Means for Higher Ed

During our research on the new Drupal upgrade, we found both potential opportunities and challenges that we feel are worth sharing.

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Trends in MBA Program Enrollment

We’ve answered a few questions that higher ed marketers should ask when developing a marketing strategy for graduate business programs.

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VisionPoint Holiday Traditions: Secret Santa

The holidays are a time for family and friends.

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The State of Ad Blocking and How it Affects Your Institution’s Advertising

For online advertisers, ad blockers have been the story of 2015.

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On Integrated Marketing: One College’s Story of Transformation

The best part of my job is the work. Over the years I’ve contributed to some truly remarkable projects in partnership with institutions across the country.

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Tara Answers "Why VisionPoint?"

When I first applied for a position at VisionPoint, it was actually my 2nd choice of places to work.

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How to Choose a CRM for Your Institution

Many institutions use some type of CRM software to help organize and keep track of prospective student inquiries. It’s a great way to streamline and automate the engagement process.

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What Keeps You Up at Night?: AMA Symposium 2015

We’re back from Chicago after another year attending and speaking at the American Marketing Association Symposium for the Marketing of Education.


The Cart and the Horse: How a Website Redesign Can Inspire Your Brand (not just the other way around)

At conference after conference, you’ll hear higher ed institutions and marketing agencies imploring you to build a “brand-driven website,