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Blog Article

NAGAP 2016 Attendees Answer: What Keeps You Up at Night?

Asking questions is the foundation of understanding where someone else is coming from.

Blog Article

Motivation in Marketing

Have you ever given any thought as to why, from a motivational standpoint, specific tactics work well in higher ed?

Blog Article

Motivation in the Workplace

To put Maslow’s theory into perspective, let’s look at these needs from an employee’s point of view.

Blog Article

Celebrating 15 Years of VisionPoint

I’m humbled and excited to announce that the month of April marks the 15th anniversary of VisionPoint Marketing! 

Blog Article

VisionPoint to Present at NAGAP 2016 Annual Conference

When I first heard the NAGAP Annual Conference was headed to Music City in 2016

Blog Article

The 2016 AMA Symposium for the Marketing of Higher Education Call for Proposals

The Symposium is an annual event that brings together upwards of 1,250 higher ed marketers.

Blog Article

Three Branding Books Every Higher Ed Marketer Should Read

I was recently asked to recommend three books on branding to help an institution’s marketing team prepare for the rebranding process.

Blog Article

VisionPoint Ranks Among Top 10 Best Employers in NC

VisionPoint Marketing has been named one of the 2016 Best Employers in North Carolina!

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VisionPoint to Present at the NCMPR National Conference

Community colleges are telling their stories more boldly than ever, and audiences are responding.

Blog Article

Finding ROT Content and Knowing What To Do With It

There's a quicker, more efficient way to improve your content.

Blog Article

Why Typography Matters in Higher Education

Higher ed marketers should at least be familiar with the basics of typography in order to make their work memorable and easy to consume.


Marketing to Niche Audiences: How Johns Hopkins Leveraged a Website Redesign to Recruit Best Fit Students

Whatever the field, almost every program shares a common marketing challenge: how to reach a niche audience.