College and University Web Design & Development
Strategic Web Design & Development for Higher Education Institutions
A higher ed user experience is about uncovering the needs of the users – the proud alumni, the zealous prospective students, the knowledgeable faculty and staff, and the loyal alumni and donors – and delivering timely and relevant content in a cohesive manner. At VisionPoint, thoughtful information architecture, inspired design, scholastic content, and practical development converge to create web marketing strategies and websites that arouse those higher ed stakeholders. We invigorate University websites like it’s our job – because it is.
Higher Education Web Design Favorites
Design and Development Tasks
Web Design and Development is one of our core offerings. Over the years we have helped admissions, foundations, universities, colleges, departments, and centers in higher ed exceed their expectations through our Think-Create-Measure process. A few of the steps within that process are outlined below:
- Strategy: We identify your audience groups and work with your internal stakeholders to build a web strategy that advances your web prescence across your goals.
- Information Architecture: Articulates your strategy and organizes content into logical, usable structures. Whether we are working on a landing page or the structure of your entire organization, we excel at bringing a clarity to information flow.
- Visual Design: Your organization's brand is conveyed in every experience a user has with your website. Our designers work to understand that brand and turn it into concepts that bring life to your strategy, and provide that brand experience you have always wanted online.
- Content: VisionPoint will build the new web site on a content management system (CMS) that is just right for your organization. We determine the most friction free experience that empowers individuals but allows for the right kind of centralized control.
- Copywriting: VisionPoint will work with your content resources to provide final, edited copy for the entire site. Our content strategist has over a decade of experience writing for higher education.
- Coding of website: Our development process incorporates search engine optimization and the government mandated section 508 compliance for all of your public facing content.
- Web Metrics: VisionPoint will set up and apply the analytics package that makes the most sense for your organization- tracking key performance indicators specific to each of your goals.
- Quality Assurance and Testing: VisionPoint will conduct internal QA and testing to ensure that the website works properly across various platforms and browsers and has perfect grammar and punctuation.