Branding & Collateral
Experts in industry believe the best consumer brands are authentic, clear, memorable, trustworthy and compelling. In higher education, you've got more to worry about. A school's brand is more than a color pallet, a logo or a tagline. In order to be consistent, you need all those things and more. You need a clear organizational structure; large universities often struggle unifying their named colleges under one over-arching university brand. Meanwhile, academic programs within a college have the challenge of establishing their own entity without sacrificing that of the greater entity. Does each program get its own unique 'personality' or do they leverage the institution's overarching brand?
Even your students are part of your brand - and you've got to equip them with the tools, desire and enthusiasm to convey your brand message in a way that is focused and on point. Clear branding is a catalyst for recruitment. We can help you define and find your prospective students and deliver collateral that is intimately focused on attracting the right candidates.
As with all our services, our approach to branding is process-oriented and strategic in nature. When embarking on a branding campaign, we start by conducting research that helps us define the brand attributes (personality traits), understand the institution and audience goals and define where the institution sits in the competitive landscape. We do all of this before developing concepts or placing pencil to paper (yup, we still use that stuff).
In addition to brands on the web, we've developed a wealth of print collateral for our higher education clients, which we invite you to see here.
