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Too Much Data on Your Dashboard?
Dashboards are great because they give you the ability to get a quick overview of your marketing program’s performance. This week, Google added a new feature to their AdWords dashboard which allows you to focus on the most important performance metrics to your paid search campaign.
Now you can customize which columns are displayed on the Campaign Summary, Campaign Detail, and Ad Group Detail page. The new feature keeps your focus on your key performance indicators (KEI) and saves you time to grab that cup of java.
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Our clients have given us great response for permissions based statistical dashboards. Just the right amount of information delivered to the right person seamlessly. Whether its site stats, campaign response or any other area it allows for some introduction to marketing automation without it being overwhelming.
— eric Feb 9, 04:52 PM #