“Ideas don't come to people like a bolt out of the blue. Ideas are all around us, just waiting to be discovered and noticed," so says the dean of the Boston College Carroll School of Management in his new book; The Idea Hunter. 

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With the smell of fresh strawberries and muffins enveloping the office, we waited in anticipation as David Millsaps strolled into the conference room. Surprise!

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Everyone is in a leadership position and has the abiliy to influence others. The Five Levels of Leadership by best-selling author and leadership expert, John C. Maxwell, will be released this fall. He shared his philosophy, from which everyone may benefit,  at this year's Chick-fil-A Leadercast®.

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The final in a three-part series originally written for Handshake 2.0, this week's blog defines advertising and highlights its differences if compared to marketing or public relations.. Each has its own strengths and certainly complement each other when ecompassed into integrated startegic marketing plans that serve the client's goals and objectives. VisionPoint focuses on marketing, but often includes advertising and PR in the mix.

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Marketing, public relations and advertising are often confused terms. This blog, the second in a series, helps readers learn the distinctions between these terms, with a closer look into what PR is and what PR is not.

 

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