Born from advertising in the 1950s, brainstorming has been an essential form of idea generation at many of the most innovative companies in the world. However, misunderstandings about the process and purpose of brainstorming have risen over the years. In this article, I will present a few misunderstandings about brainstorming, and tips to help you in the activity of brainstorming.

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We recently revisited our values (as we do from time-to-time) and have expanded on them with what we’re calling ‘VisionPoints’. These are shared internally of course, but we thought we’d also post them here to share with our current clients, prospective clients and future team members. Enjoy!

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“You are the experts,” is one of the most common phrases I hear from my clients. And although I appreciate the compliment, my clients are much more essential to a project’s success than they realize. Yes, we are online marketing experts who specialize in higher ed, and proud of it. But you, the client, are the expert in your specific higher ed institution. And before we can apply our expertise, we have to fully understand yours.

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The most recent visitors to your admissions page had very different experiences and unfortunately nobody applied. What went wrong? By avoiding common mistakes users are more likely to have a positive experience, find exactly what they’re looking for and hopefully, apply.

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Part of a two-part blog series on social media tactics used by the Tepper School of Business.

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