Date
Jan 23
Date
Jan 16
When a culture is not established by an organization, you can guarantee that the individuals within the organization will begin to establish a culture of their own. And that’s not always a good thing. Read about the top 5 things we’ve done to foster a healthy environment and culture at VisionPoint Marketing.
Date
Jan 13
Born from advertising in the 1950s, brainstorming has been an essential form of idea generation at many of the most innovative companies in the world. However, misunderstandings about the process and purpose of brainstorming have risen over the years. In this article, I will present a few misunderstandings about brainstorming, and tips to help you in the activity of brainstorming.
Date
Jan 11
We recently revisited our values (as we do from time-to-time) and have expanded on them with what we’re calling ‘VisionPoints’. These are shared internally of course, but we thought we’d also post them here to share with our current clients, prospective clients and future team members. Enjoy!
Date
Dec 22
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“You are the experts,” is one of the most common phrases I hear from my clients. And although I appreciate the compliment, my clients are much more essential to a project’s success than they realize. Yes, we are online marketing experts who specialize in higher ed, and proud of it. But you, the client, are the expert in your specific higher ed institution. And before we can apply our expertise, we have to fully understand yours.
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