There are three major search engines that use three distinct algorithms to provide searchers with the most relevant results available. MSN, Yahoo, and Google each place different values on factors in determining the relevance of a site and its keywords. The following is a brief list of the most important factors that each search engine takes into consideration when determining rankings.
MSN – 13.2% Market Share of Searches
Yahoo – 28.0% Market Share of Searches
Google – 42.7% Market Share of Searches
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