Date
Apr 07
The NY Times (with a new design that our Senior Designer David Millsaps describes as very Web 2.0) has been running some interesting articles about user generated advertising and marketing – including the use of mash ups.
Going Unconventional To Market Movies
Interesting approach (if not that new) about how New Line Cinema’s is trying different marketing avenues to spread word of mouth about a movie.
Chevy Tries a Write-Your-Own-Ad Approach, and the Potshots Fly
You have to give props to Chevy for understanding the technology and understanding not everyone would say something nice about their product – but I can’t say I agree that applying it their brand provided value as the Chevy Tahoe Potshots created by users appear to be gaining dominance over any user ad created to support their brand.
If you are looking for ways to use the latest trends in technology and apply it to marketing that can provide value to your B2B clients you have to be asking yourself:
What are the business to business equivalents of a mash-up and how can they best be used to generate relationships?
Resources abound all over the net and APIs are allowing you to take content from two or three sites and come up with your own useful and unique presentation of the information they provide. Look through this giant list of mash ups to get a better idea of how this new use and organization of information has taken off.
