Date
Feb 06
At the AMA Symposium for the Marketing of Higher Education, I attended a roundtable discussion with a group of Business School Marketers from Tepper, Sellinger, McCombs and others. They shared the top concerns/challenges they’re facing at their institutions. Read about the top six 'hot 'topics' for marketing their schools.
Date
Feb 01
Academic institutions have been faced with an unprecedented number of challenges over the past few years. Admissions and marketing folks across the country have noticed a rise in competition, a notable decrease in qualified applicants; and we’ve all been affected by ever-tightening budgets.
Date
Jan 23
Date
Jan 13
Born from advertising in the 1950s, brainstorming has been an essential form of idea generation at many of the most innovative companies in the world. However, misunderstandings about the process and purpose of brainstorming have risen over the years. In this article, I will present a few misunderstandings about brainstorming, and tips to help you in the activity of brainstorming.
Date
Dec 14
The most recent visitors to your admissions page had very different experiences and unfortunately nobody applied. What went wrong? By avoiding common mistakes users are more likely to have a positive experience, find exactly what they’re looking for and hopefully, apply.
advertising 4 adwords 4 content strategy 4 culture 5 facebook 7 google 11 graphic design 6 higher education 13 inspiration 10 intern 4 internship 5 marketing 12 mba 8 mba education 9 online marketing 27 paid search 4 process 11 public relations 4 raleigh 8 search engine optimization 4 seo 12 social media 24 social media marketing 6 strategy 22 team 7
VisionPoint Marketing provides strategic consulting, development, and execution of online marketing solutions for mid-sized organizations. Recognized as a leader in integrated marketing programs, VisionPoint Marketing specializes in web design, search marketing, branding, social networking, email marketing , and ongoing reporting and recommendations.
02.22 2:30 pm
See how @cneagles is integrating “tag” with Facebook to increase campus involvement: http://t.co/UdzioZRc
02.22 1:30 pm
How can you use social media during a crisis at your institution? @cksyme gives you a snapshot of what’s best to do: http://t.co/cuMTZfrD
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