Born from advertising in the 1950s, brainstorming has been an essential form of idea generation at many of the most innovative companies in the world. However, misunderstandings about the process and purpose of brainstorming have risen over the years. In this article, I will present a few misunderstandings about brainstorming, and tips to help you in the activity of brainstorming.

Read More.

“You are the experts,” is one of the most common phrases I hear from my clients. And although I appreciate the compliment, my clients are much more essential to a project’s success than they realize. Yes, we are online marketing experts who specialize in higher ed, and proud of it. But you, the client, are the expert in your specific higher ed institution. And before we can apply our expertise, we have to fully understand yours.

Read More.

Most of us have been to that website that made us so frustrated we wanted to shut our computer off because either the information we were looking for was nowhere to be (visibly) found, or we needed to go on an adventure through the jungle of a website to get to it.

Read More.

VisionPoint Marketing attended the Internet Summit last week at Raleigh's Convention Center. Our team split, sending a represenative to each of the five pre-conference intensives: beginner/intermediate social media, advanced social media, analytics, search engine optimization/search engine marketing and design/usability. So what did we learn and why does it matter to our clients?

Read More.

At the VisionPoint Marketing Summit this fall, VisionPointers brainstormed on how to move the company from very good to great.

Read More.