VisionPoint Marketing attended the Internet Summit last week at Raleigh's Convention Center. Our team split, sending a represenative to each of the five pre-conference intensives: beginner/intermediate social media, advanced social media, analytics, search engine optimization/search engine marketing and design/usability. So what did we learn and why does it matter to our clients?

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Today social media is an important part of marketing strategy for MBA programs. Statistics show that 85% of MBA applicants use social media when searching for schools.

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Today’s high school seniors are applying to more colleges than ever before and doing whole new levels of research into the types of schools they are considering. It’s no longer good enough to have just a website or to simply send some direct mailings to interested students. Students are looking to alternative resources, especially Facebook, to find out more about your school. Is your page representing all that your school has to offer?

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The founder of Silicon Valley Watcher, one of Silicon Valley's most popular blogs, talks with VisionPoint Marketing about using newspaper best practices to build his blog.

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Social media may be a phenomenon, but marketing professionals agree it’s not a fad. It’s here to stay and businesses must include social media as a key component in their integrated marketing plans.  However, there’s confusion about where social media falls in the integrated marketing plan.  Social media has been referred to and even simultaneously as a strategy, a tactic or tool and a channel. What is it and does it matter?

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