Social media can greatly enhance any company’s relationship with its customers, clients and general audience. However, there are several common mistakes that can keep a company’s social media efforts from being successful. Fortunately, most of the social media mistakes that companies make are easily avoidable. Here is a list of four ways to avoid the most common social media traps. If these slip ups can be avoided, companies have a real chance of surviving – and even flourishing – in today’s online media world.

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Shel Israel, online public relations guru and co-author of Naked Conversations, says that people listen better when you simply talk to them and listen back. This is the foundation for conversational marketing and the reason that many corporations are trying their hand at blogging.

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As the Internet and other new technology becomes more and more firmly entrenched in our culture we find ourselves in an increasingly new and exciting media environment. The backbone of our changing media world is, of course, what we call “Social Media.”

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There was once a time when you had to be an actor, singer or some other form of superstar to claim fame and notoriety, but with social media on the rise it seems people can now obtain public recognition for simply injecting themselves into the Internet. Websites such as YouTube, Facebook and MySpace have all had their share in helping launch regular people into the world of spotlight and public discussion.

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Last week Google AdWords made improvements to the Quality Score algorithm that sets minimum bids for keywords in order to improve the quality of ads that are displayed on Google search. AdWords also added a column that shows advertisers their minimum bid for all keywords and rates the quality as Great, OK, or Poor.

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