Date
Feb 06
At the AMA Symposium for the Marketing of Higher Education, I attended a roundtable discussion with a group of Business School Marketers from Tepper, Sellinger, McCombs and others. They shared the top concerns/challenges they’re facing at their institutions. Read about the top six 'hot 'topics' for marketing their schools.
Date
Jan 13
Born from advertising in the 1950s, brainstorming has been an essential form of idea generation at many of the most innovative companies in the world. However, misunderstandings about the process and purpose of brainstorming have risen over the years. In this article, I will present a few misunderstandings about brainstorming, and tips to help you in the activity of brainstorming.
Date
Nov 21
VisionPoint Marketing attended the Internet Summit last week at Raleigh's Convention Center. Our team split, sending a represenative to each of the five pre-conference intensives: beginner/intermediate social media, advanced social media, analytics, search engine optimization/search engine marketing and design/usability. So what did we learn and why does it matter to our clients?
Date
May 02
Over the past few years, search has become a highly targeted, efficient, and localized form of advertising. No other tactic allows advertisers to track and measure results so directly. Google constantly changes their offering, creating additional opportunities for advertisers to convert their media budget into sales revenue.
Date
Feb 28
Why distinguish between fact based and non-fact based journalism? To me there is one type of journalism: That based on facts. Any writing based on something other than facts is commentary, which is also nice to read. But why call it journalism when it’s not? Of course not all journalism is factual. Journalists often make mistakes. But most good ones work hard to be factual and if they get things wrong, they retract.
advertising 4 adwords 4 content strategy 4 culture 5 facebook 7 google 11 graphic design 6 higher education 13 inspiration 10 intern 4 internship 5 marketing 12 mba 8 mba education 9 online marketing 27 paid search 4 process 11 public relations 4 raleigh 8 search engine optimization 4 seo 12 social media 24 social media marketing 6 strategy 22 team 7
VisionPoint Marketing provides strategic consulting, development, and execution of online marketing solutions for mid-sized organizations. Recognized as a leader in integrated marketing programs, VisionPoint Marketing specializes in web design, search marketing, branding, social networking, email marketing , and ongoing reporting and recommendations.
02.22 2:30 pm
See how @cneagles is integrating “tag” with Facebook to increase campus involvement: http://t.co/UdzioZRc
02.22 1:30 pm
How can you use social media during a crisis at your institution? @cksyme gives you a snapshot of what’s best to do: http://t.co/cuMTZfrD
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