Web hosting has always been somewhat of an adventure. With so many options, differing platforms, competing interests, cost issues, support issues as well as everything else involved, making a good decision can seem daunting. Through our experience at VisionPoint Marketing, we've found a few questions that can help guide your decision.

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At the AMA Symposium for the Marketing of Higher Education, I attended a roundtable discussion with a group of Business School Marketers from Tepper, Sellinger, McCombs and others. They shared the top concerns/challenges they’re facing at their institutions. Read about the top six 'hot 'topics' for marketing their schools.

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Born from advertising in the 1950s, brainstorming has been an essential form of idea generation at many of the most innovative companies in the world. However, misunderstandings about the process and purpose of brainstorming have risen over the years. In this article, I will present a few misunderstandings about brainstorming, and tips to help you in the activity of brainstorming.

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“You are the experts,” is one of the most common phrases I hear from my clients. And although I appreciate the compliment, my clients are much more essential to a project’s success than they realize. Yes, we are online marketing experts who specialize in higher ed, and proud of it. But you, the client, are the expert in your specific higher ed institution. And before we can apply our expertise, we have to fully understand yours.

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The most recent visitors to your admissions page had very different experiences and unfortunately nobody applied. What went wrong? By avoiding common mistakes users are more likely to have a positive experience, find exactly what they’re looking for and hopefully, apply.

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