Born from advertising in the 1950s, brainstorming has been an essential form of idea generation at many of the most innovative companies in the world. However, misunderstandings about the process and purpose of brainstorming have risen over the years. In this article, I will present a few misunderstandings about brainstorming, and tips to help you in the activity of brainstorming.

Read More.

Everyone has seen charts, graphs and Venn diagrams and while those graphics do illustrate the data, infographics are a step into the future of representational information.

Read More.

A phased website is a great way to get what you need fast and then enhance your marketing or communication program over time. Using analytics and other measurement - you can adapt to the needs of your site's users as well as your shifting business needs. Personally, I am a student of Charles and Ray Eames- the design visionaries that helped shape the aesthetics of America during the middle of the 20th century.  Reading about their work and how their studio functioned- has inspired my own work and methods for tackling it.

Read More.

This morning a client asked us to make the logo bigger on their newly designed site. This is such a common request that I felt it deserved a little blog entry.

Read More.

We’ve found ourselves with a number of large branding projects over the past year, and I’ve found myself digging through my aging, yet more-relevant-than-ever library of design books.

As I look for inspiration and direction in the thought processes and works of masters like Armin Hofmann, Saul Bass, Ivan Chermayeff, Milton Glaser, Lou Dorfsman, Seymor Chwast, and so on, I notice that I keep coming back to the straight-forward, no bullsh*t, and remarkably elegant writing of Paul Rand.

Read More.