In a digitally saturated world of constantly plugged in prospects, one of marketing’s greatest challenges is maintaining (or earning) relevance in consumers’ lives. This is especially true given the high level of competition amongst institutions of higher education.

Attend our upcoming webinar to learn how to establish a governance plan that defines the rules and procedures around how your organization manages and publishes content to the web -  and how to ensure those procedures are followed.

Social media is a great tool for reaching students, faculty, alumni and the community in today’s technology centered world. In fact, it’s no longer just a useful tool, but a requirement. Students and alumni now expect universities to be actively using a variety of social media outlets. These users are constantly engaged in social media, and if you want to create real conversations through valuable content, you should be too. Use these simple tips to ensure that the fundamentals are in place for your social media strategy to reach its full potential.

Our interns mean a lot to us here at VisionPoint. We take great pride in giving interns a challenging learning experience as well as perspective on why the work they are doing is important. I've had more than my share of internships over my two careers, and I'd like to share a few tips I have learned to follow when managing interns effectively.

Since this was our first time at the NAGAP, we decided to take the opportunity to do what we do best: listen...and also to give away an iPad Mini...Here's what we learned.