Born from advertising in the 1950s, brainstorming has been an essential form of idea generation at many of the most innovative companies in the world. However, misunderstandings about the process and purpose of brainstorming have risen over the years. In this article, I will present a few misunderstandings about brainstorming, and tips to help you in the activity of brainstorming.

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With the smell of fresh strawberries and muffins enveloping the office, we waited in anticipation as David Millsaps strolled into the conference room. Surprise!

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