Website redesigns are costly on all fronts, so it’s important to make sure your best marketing tool doesn’t suffer the fate of your old website. A governance plan is the first step to ensuring the integrity of your investment over the long run. Discover VisionPoint Marketing’s thoughts on how to make the best governance plan for your institution.
User Experience Entries
Mobile doesn’t need to be fancy. It just needs to accomplish a goal—a conversion.
Born from advertising in the 1950s, brainstorming has been an essential form of idea generation at many of the most innovative companies in the world. However, misunderstandings about the process and purpose of brainstorming have risen over the years. In this article, I will present a few misunderstandings about brainstorming, and tips to help you in the activity of brainstorming.
The most recent visitors to your admissions page had very different experiences and unfortunately nobody applied. What went wrong? By avoiding common mistakes users are more likely to have a positive experience, find exactly what they’re looking for and hopefully, apply.