Strategy Entries

Website redesigns are costly on all fronts, so it’s important to make sure your best marketing tool doesn’t suffer the fate of your old website. A governance plan is the first step to ensuring the integrity of your investment over the long run. Discover VisionPoint Marketing’s thoughts on how to make the best governance plan for your institution.

Figuring out how to boost your institution’s online presence can be tricky. Check out some of VisionPoint Marketing’s tips on how to make search engines work for you.

Born from advertising in the 1950s, brainstorming has been an essential form of idea generation at many of the most innovative companies in the world. However, misunderstandings about the process and purpose of brainstorming have risen over the years. In this article, I will present a few misunderstandings about brainstorming, and tips to help you in the activity of brainstorming.

“You are the experts,” is one of the most common phrases I hear from my clients. And although I appreciate the compliment, my clients are much more essential to a project’s success than they realize. Yes, we are online marketing experts who specialize in higher ed, and proud of it. But you, the client, are the expert in your specific higher ed institution. And before we can apply our expertise, we have to fully understand yours.