Social Media Entries

Social media is a great tool for reaching students, faculty, alumni and the community in today’s technology centered world. In fact, it’s no longer just a useful tool, but a requirement. Students and alumni now expect universities to be actively using a variety of social media outlets. These users are constantly engaged in social media, and if you want to create real conversations through valuable content, you should be too. Use these simple tips to ensure that the fundamentals are in place for your social media strategy to reach its full potential.

One of the biggest marketing challenges you’ll face won’t be analytics or budget, it will be time. Website visitors are giving less and less of it these days, so capitalizing on the brief moments you have is of the utmost importance. But how do you communicate a marketing message when you have just a matter of seconds?

VisionPoint Marketing appeared and presented at the District III Conference for the Council for Advancement and Support of Education (CASE) on February 17 - 19.

Our own Tony Poillucci presented “Winning the Web Battle: A Hero’s Guide to Large Scale Website Redesign and Migration” with our friends Richard McDevitt and Cindy Jones of UNC Charlotte.

Follow VisionPoint Marketing's adventures leading up to and during the conference through our collection of tweets and pictures below.

Website redesigns are costly on all fronts, so it’s important to make sure your best marketing tool doesn’t suffer the fate of your old website. A governance plan is the first step to ensuring the integrity of your investment over the long run. Discover VisionPoint Marketing’s thoughts on how to make the best governance plan for your institution.