In a digitally saturated world of constantly plugged in prospects, one of marketing’s greatest challenges is maintaining (or earning) relevance in consumers’ lives. This is especially true given the high level of competition amongst institutions of higher education.
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We're big fans of user testing. Why? It's probably the easiest and most reliable way to see if what you're doing - especially on the web - is actually working and connecting with your audience.
One of the biggest marketing challenges you’ll face won’t be analytics or budget, it will be time. Website visitors are giving less and less of it these days, so capitalizing on the brief moments you have is of the utmost importance. But how do you communicate a marketing message when you have just a matter of seconds?
Once again, we at VisionPoint Marketing are excited to attend the American Marketing Association’s Symposium for the Marketing of Higher Education November 11 through 14. Tony Poillucci, Vice President of Strategy and Creative, and I will attend the conference in New Orleans and we cannot wait to get down to the “Big Easy!”