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A Strategic Business Blog: PaladinandAssociates.com

Social media can be intimidating to for folks over their mid thirties, but that doesn’t mean they can’t leverage their business wisdom and skills on the web to build community around their knowledge and business. One of our customers is Bill Warner, a thoughtful business strategist that has worked with us for years.

We took Bill’s excellent content that he had been running through a popular email newsletter for years, and put it front and center on the new site. Now Bill’s wisdom can sit front and center and prompt potential customers through their own quest for answers. He can engage in the conversation that his customers are considering with a minimum of effort, while retaining the presence and thought-leader positioning.

Each of Bill’s articles was optimized for findablilty and the site was built on the powerful publishing platform, Expressionengine. By using Expressionengine (EE) VisionPoint could focus on extending Bill’s strategic site’s publishing power and leave the spam filtering, content & asset management, and forms system to the unified management of EE. What’s even better? Expressionengine acts as a platform, where Bill can build tools, community features and simple applications to support his core business.

Check out Paladin and Associates: Business Strategists

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