Social media may be a phenomenon, but marketing professionals agree it’s not a fad. It’s here to stay and businesses must include social media as a key component in their integrated marketing plans.  However, there’s confusion about where social media falls in the integrated marketing plan.  Social media has been referred to and even simultaneously as a strategy, a tactic or tool and a channel. What is it and does it matter?

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The Chair of this year's Association to Advance Collegiate Schools of Business, [AACSB], Sustainability Conference gives us a wrap-up of the event.

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Recently, VisionPoint Marketing celebrated our ten year anniversary by thanking clients who helped us carve our niche in higher education web marketing. Equally important however, is the need to thank ourselves.

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John Fernandes, President and CEO of the Association to Advance Collegiate Schools International (AACSB), discusses the massive growth of business education with VisionPoint Marketing.

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