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10 Reasons To Advertise With Google AdWords

If you are new to paid search marketing, Google AdWords is the best place to start. The interface is the easiest and most robust system I have used, and Google has over 60% share of the search market. Here are a few reasons to make your first paid search advertising experience a positive one.

1. Intuitive interface – Information is organized in a logical order.
2. Keywords are organized in Campaigns and Adgroups – This is great for advertisers that offer many different types of products.
3. Real time reporting – You know how many clicks, impressions, and dollars you spent in real time (about a 3 hour delay).
4. Ad Scheduling – You can specify what time of day your ad runs.
5. Daily budget – You can cap how much money you want to spend per day.
6. Ad Testing – This allows you to test different variations of your ad to see which ad performs the best, and returns the most sales.
7. Instant ad approval – Your ad is approved immediately, or you are told what changes need to be made.
8. Ability to pause ads with a few clicks.
9. Customized reporting – Add or remove information in certain types of reports.
10. Google has over 60% of the search market.

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