Last week in Austin, VisionPoint Marketing decided to take the opportunity to listen rather than present or sell. We wanted to hear from you. And boy, did we! Over 150 AMA Higher Ed Marketing Symposium attendees shared their greatest marketing challenges with us. We thought you’d be interested in hearing what we learned.
It’s not okay to simply post PDF versions of your employee handbook on your website. It’s not okay to send long email blasts to your entire student body every day (p.s. They’re not reading the emails.). It’s not okay that large chunks of your staff’s time is spent answering phone calls about things that should be easily found online. The bottom line is that satisfying your internal audiences – current students, faculty and staff – is becoming just as important as clearly communicating with your external audiences.
We've decided to take our social media to the next level by getting the whole company involved. Each week, a different team will be responsible for collecting, creating and posting content to our various channels. At the end of the month, we'll see which team had the most engaging posts. We don't know what the prize will be for the winning team, but you can bet it'll be worth Tweeting about.
One of the things we love most about working in higher ed is having the chance to attend conferences with our fellow industry professionals. It’s always a blast seeing the spectacular work that others are doing. For us, the best thing about each conference is meeting new professionals in the industry and learning about their challenges and accomplishments.
It’s in that spirit that we decided to make a change to our conference booth. We wanted to take an exhibit that was previously focused on our work, and make it more about the challenges facing you ― the higher ed community. Drawing inspiration from the countless stories we’ve heard at conferences gone by, we came up with something we think is pretty cool.