You’ve heard it before and you’ll hear it again. Content is king. We’ve been in the higher ed website business for quite some time now and can not stress enough the impact that high-quality, brand-driven content will have on the user experience.
This month, the fun was a little more forced than usual. A list of spring cleaning chores went out on Wednesday to help the team prepare for their various tasks at the end of the week. From painting and mopping to sorting and organizing, we gave the office a mini-makeover.
Failure implies we tried something. We exercised some creativity and initiative. We took a risk, staking our confidence and our resources on an endeavor that was never guaranteed to succeed. Also, failure hurts, and the pain of it ensures that the lessons we learn are lasting. As an old baseball coach of mine would say, “that’s character-building stuff right there.” One of the most painful mistakes we often see institutions make involves a critical decision at the start of a website redesign project: the choice of a CMS.
Recently, a few of our VisionPoint team members have taken on the exciting challenge of shopping for a new home. As I went through the process of evaluating floorplans, picking out paint colors, conducting inspections, negotiating prices and coordinating movers, I realized that a home is a lot like a higher ed website.
After reading Part 1 of this blog, I'm sure you’re armed and ready with some amazing story ideas. Or maybe you already had the ideas and just need some help telling them. This post will provide a list of storytelling channels and content structures to get you started.