Accessibility: Higher Ed Website Design

By Dwight McKnight

The Disabilities, Opportunities, Internetworking, and Technology (DO-IT) Center at the University of Washington defines accessible design as the design process in which the needs of people with disabilities are specifically considered. An institution’s website design should not only communicate a clear brand and message to users, it must also provide equal access and equal opportunity to people with disabilities and limited resources.

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#ForcedFunFriday : Building an Effective Team

By Tara Hardy

According to Douglas McGregor, the author of The Human Side of Enterprise, a few characteristics of effective teams include an informal, relaxed atmosphere, lots of discussion, members that will listen to each other and that disagreement is viewed as good. For our fun March event, we decided to spend some time relaxing together and getting to know our teammates a little better through an open and honest discussion.

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Storytellers In the Carolinas

By Tara Hardy

Storytellers In the Carolinas

Last week I had the pleasure of traveling to Wofford College with Matt and Zac to attend the annual College New Association of the Carolinas (CNAC) Conference. We had a blast and met some wonderful people who are truly passionate about what they do for their institutions.

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What To Do at #NCMPR15

By Tara Hardy

What To Do at #NCMPR15

We just can’t get enough of the west coast. First thing next week we’re sending three VisionPointers to Portland, OR for the NCMPR National Conference. The theme of this year’s conference is Converge. Attendees will be sharing their experiences with the latest marketing, recruitment, social media, public and media relations trends and tactics. As always, we’re pumped to collaborate with and learn from other higher ed marketers from across the country.

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What We Love About OUTC

By Diane Kuehn

What We Love About OUTC

For the past two years, we’ve presented at the OmniUpdate User Training Conference. I have found that OUTC is an amazing opportunity for a community of marketers and engineers (aka webmasters) that all work on the same technology platform (OU Campus) to convene, share, learn and network. Because they are all on the same CMS, they can go so much deeper into new features and functionality as well as receive real hands on training.

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