Shopping for a CMS? Invest in a Content Strategy First

By Matt Walters

Time and again, we have watched institutions make significant (and often costly) investments of time and resources into developing and embracing a new CMS, only to end up stuck in the same content challenges that led them to change CMSes in the first place. That’s because your CMS, like any technology, is a tool—nothing more, nothing less. It needs a master craftsman to wield it. No technology solution, no matter how intricate or easy to use, will automatically empower your content creators with the knowledge of what content to create, who’s responsible for creating it, and how to manage it over time. Your CMS is only as good as your content strategy.

Read More →




Announcing CASE CCCA 2014

By Tony Poillucci

Announcing CASE CCCA 2014

This is the top conference for Community Colleges nationwide. This year’s conference will be held in Sacramento, CA. We’re excited to visit some of our friends on the west coast and we are honored to be featured in the impressive line-up of speakers.

Read More →

More Entries »

The Latest From @vispoint

Sign up for our free newsletter 'eduInsights'

Receive higher education marketing trends, insights and news delivered to your inbox each month.