In thinking about a new content marketing approach, higher education institutions can learn a lot from other effective content platforms - and Buzzfeed is at the top of this list. Whether you love or hate this approach, Buzzfeed’s success is undeniable. Every month, the site receives more than 200 million unique views, and Buzzfeed’s videos are viewed more than a billion times each month. Also, Buzzfeed’s readership is dominated by millennials (50% of readers are ages 18-34) - the same people most higher education institutions are hoping to reach. Buzzfeed has mastered the art of creating content that audiences actually want to read.
So, in true Buzzfeed fashion, here’s a list of the top 5 things higher education marketers can learn from Buzzfeed.