We talk a lot about the importance of website governance. We’ve made conference presentations, conducted governance workshops for clients and provided consultation to help implement a governance plan on campus. In this blog, we’ll dig a little deeper into the teams that are ultimately responsible for the successful governance of your institution's website.
Last week, during the first major snowfall of 2015, I had the opportunity to escape Raleigh’s icy roads and travel to sunny Orlando for the CASE III Annual Conference. It’s always encouraging to attend a variety of presentations and see what challenges other marketers are facing across the higher ed landscape and the positive impact of new and creative solutions. At this year’s conference, I couldn’t help but notice that some of the busiest sessions from the Marketing Track were focused on how to centralize the creation of a cohesive strategy with input from across campus but then decentralize the execution of marketing initiatives. In other words, how to own and champion a vision while motivating others to help you do the work.