In a nutshell …

VisionPoint Marketing is a marketing solutions agency providing integrated programs – interactive and/or traditional tactics – for mid-sized organizations in a variety of industries including higher education, healthcare, biotech/life sciences, pharmaceutical, high tech, and business services.

In addition, we often partner with traditional agencies that benefit from our specialized online skills (contact us for more information).

Recognized as a leader in interactive technologies, VisionPoint helps companies succeed in an ever changing marketplace that is saturated with both established and new brands.

Our services cover three distinct but interdependent marketing disciplines: strategy, creative and measurable results.

Strategy

Simply put, a powerful strategy is nothing more than a carefully considered plot for meeting specific objectives. But it can’t be developed in a vacuum; at VisionPoint, we use the following steps:

• Marketing research. Whether quantitative or qualitative research is required, VisionPoint has the expertise to help clients gain critical knowledge about the competitive landscape, perceived strengths and weaknesses, pricing comparisons, and more.
• Brand strategy. A brand is the inherent essence of what a company or product represents; we help companies hone their brand personality and apply it to every touchpoint.
• Marketing planning. Based on what the client needs to accomplish, we determine the appropriate mix of marketing tactics and create a month-by-month overview of all communications, along with a corresponding budget.

Creative

Your message is not just competing with messages from companies with a product or service similar to yours; it’s competing for attention, against Nike television commercials, Amazon banner ads, GEICO radio spots and Coke’s website. So it had better be compelling, persuasive, meaningful and believable. And we work hard to make sure it is, no matter what specific project might be involved.

• Website design. From the layout and color palette to the typography and photography, VisionPoint develops websites that can have a significant impact on your business.
• Brand development. We can help you determine the personality you want to portray and then apply those traits and characteristics to your marketing materials.
• Collateral. We create sales materials that are informative, easy to read and likely to be retained.
• Online advertising. Pop-ups, banner ads, Flash presentations – VisionPoint creates the kind of impactful, dynamic messages that get noticed. And acted upon.
• Tradeshow marketing. When your target audience attends a tradeshow in which you’re participating, we can help you make a good impression. A very good impression.
• Interactive demos. At VisionPoint, multimedia experts and our own proprietary video streaming platform come together to create presentations and interactive demos that educate and engage viewers.

Measurable Results

Amazing as it may seem, many marketing firms do the planning and make the recommendations – and then walk away. Not VisionPoint. We execute the tactics, down to the very last detail, and measure and report the results.

• Sites that sell. To make your site work hard, we can help with everything from content management systems to back-end web applications.
• Search engine optimization. Keyword analysis. Appropriate content. Code compliance. Link popularity assessment. Proper submission techniques. We know the key steps involved in a successful SEO program.
• Paid search marketing. VisionPoint develops and executes pay-per-click marketing programs that generate qualified leads.
• Email marketing. We can build your opt-in email list, create and execute the mailings, even include video and other dynamic content.
• ROI analytics. Based in web statistics, we can provide you with an ROI report to help determine how much you are paying for each lead.