Diane Kuehn, president and CEO of VisionPoint Marketing, has announced that the firm recently launched a new website for the Division of Business Affairs at the University of North Carolina at Charlotte.
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VisionPoint Marketing has received the Greater Raleigh Chamber of Commerce’s 2009 Pinnacle Steady Growth and Profitability Award.
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VisionPoint Marketing worked with a university program to effectively drive traffic towards registering online for an information session, while simultaneously marketing the program’s brand to potential applicants through paid search and banner ad campaigns.
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At VisionPoint Marketing, we like to reach out to higher education clients because we feel as though we share their appreciation and respect for one core principal in particular: research. Setting goals through the use of research not only is a sign of respect to your target audience, but like any university, it demonstrates an air of professionalism, organization and is the primary step in a successful marketing program.
Comment | 06/18/2009
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