VisionPoint Marketing is an online marketing agency with a consultative approach and a commitment to process that believes in strong company values and a focus in Higher Ed.

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From The Blog

05.26.2015

Everything You Ever Wanted to Know About Website Content

Everything You Ever Wanted to Know About Website Content

You’ve heard it before and you’ll hear it again. Content is king. We’ve been in the higher ed website business for quite some time now and can not stress enough the impact that high-quality, brand-driven content will have on the user experience.

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05.18.2015

#ForcedFunFriday : Spring Cleaning

#ForcedFunFriday : Spring Cleaning

This month, the fun was a little more forced than usual. A list of spring cleaning chores went out on Wednesday to help the team prepare for their various tasks at the end of the week. From painting and mopping to sorting and organizing, we gave the office a mini-makeover.

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05.14.2015

Oops! … 5 Common Mistakes to Avoid When Choosing a CMS

Failure implies we tried something. We exercised some creativity and initiative. We took a risk, staking our confidence and our resources on an endeavor that was never guaranteed to succeed. Also, failure hurts, and the pain of it ensures that the lessons we learn are lasting. As an old baseball coach of mine would say, “that’s character-building stuff right there.” One of the most painful mistakes we often see institutions make involves a critical decision at the start of a website redesign project: the choice of a CMS.

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05.12.2015

At Home with Website Design and Development

At Home with Website Design and Development

Recently, a few of our VisionPoint team members have taken on the exciting challenge of shopping for a new home. As I went through the process of evaluating floorplans, picking out paint colors, conducting inspections, negotiating prices and coordinating movers, I realized that a home is a lot like a higher ed website.

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