knowledge and successes

ROI: Paid Search vs. Banner Ads?

04/01/2009

VisionPoint Marketing worked with a university program to effectively drive traffic towards registering online for an information session, while simultaneously marketing the program’s brand to potential applicants through paid search and banner ad campaigns.

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Thinking like a Scholar: Using Research and Goal-Setting as a Core Practice

06/18/2009 by Tony Poillucci

At VisionPoint Marketing, we like to reach out to higher education clients because we feel as though we share their appreciation and respect for one core principal in particular: research. Setting goals through the use of research not only is a sign of respect to your target audience, but like any university, it demonstrates an air of professionalism, organization and is the primary step in a successful marketing program.

Comment | 06/18/2009

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