VisionPoint Marketing is an online marketing agency with a consultative approach and a commitment to process that believes in strong company values and a focus in Higher Ed.

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From The Blog

06.24.2015

#ForcedFunFriday : Wedding Shower

#ForcedFunFriday : Wedding Shower

This summer, VisionPoint is celebrating some pretty huge milestones. Not only do we have a new baby on the way, but three of our team members are getting married. That means that almost a fifth of our company is tying the knot. Obviously, there’s no better way to celebrate these wonderful occasions than a good old fashioned wedding shower.

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06.16.2015

The Music that Moves Us

The Music that Moves Us

It’s not uncommon to take a stroll through the VisionPoint office and see team members with iPhone ear buds in or noise-cancelling headphones wrapped around their heads. Being the incurably nosey person that I am, I started to wonder what everyone was listening to and why.

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06.12.2015

3 Steps to Better Campaign Tracking with Google Analytics

3 Steps to Better Campaign Tracking with Google Analytics

Most marketers in higher education are doing something online. Many have even moved the majority of their efforts to digital channels, allowing them to harness the vastly superior targeting capabilities offered by digital marketing and advertising. In addition to greater control over who sees your ads, marketing with online channels also provides the opportunity to track and verify the value of your investment.

Herein lies the challenge:  How do you really understand the value brought by different marketing channels in your campaign or marketing plan?

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06.10.2015

Slim Your Site and Trim Your Content

Slim Your Site and Trim Your Content

Envy. That might be the feeling you have towards your sister school who has recently boasted cutting their website down to a very manageable amount of pages. But how, you wonder? How did they go from binge adding pages to trimming and slimming?

The reality is, it isn’t easy. It takes a cultural change, lots of planning, support and time.

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