VisionPoint Marketing is an online marketing agency with a consultative approach and a commitment to process that believes in strong company values and a focus in Higher Ed.

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04.13.2015

Word Pictures: Engaging Your Audience Through Creative Content

Word Pictures: Engaging Your Audience Through Creative Content

“Picture this.” These two words should become your writing mantra. According to Reading in the Brain by Stanislas Dehaene, reading involves a rich back and forth between the language areas and visual areas of our brains. The full extent of that connectivity is not yet known, but it's easy to imagine that the more sensory (i.e. interesting) information we can include in our writing, the more fully we can engage our audience.

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04.09.2015

Timeline Landmines for Your Website Redesign

Website redesigns can range from a short refresh to a large multi-year project. No matter what your redesign includes, you’ll be setting a launch date and building a timeline. While some people can be flexible with the launch date to get stellar results, others simply don’t have the luxury of time or budget. Either way, we have spotted timeline landmines that frequently delay the launch of a shiny new website.

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04.08.2015

Teaching is Learning: Looking Back at NCMPR 2015

Teaching is Learning: Looking Back at NCMPR 2015

Two weeks ago, Diane, Tony and I enjoyed several days in the Pacific Northwest, a trip that began in Portland for NCMPR 2015 and ended with an unexpected but not unwelcome romp through Seattle, the humor of which deserves its own series of blog articles. By far the most exciting part of the trip, though, was giving VisionPoint’s first intensive workshop in website content strategy to a room full of content creators, marketing directors and website strategists from community colleges across the U.S.

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