VisionPoint Marketing is an online marketing agency with a consultative approach and a commitment to process that believes in strong company values and a focus in Higher Ed.

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From The Blog

03.25.2015

Accessibility: Higher Ed Website Design

The Disabilities, Opportunities, Internetworking, and Technology (DO-IT) Center at the University of Washington defines accessible design as the design process in which the needs of people with disabilities are specifically considered. An institution’s website design should not only communicate a clear brand and message to users, it must also provide equal access and equal opportunity to people with disabilities and limited resources.

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03.23.2015

#ForcedFunFriday : Building an Effective Team

According to Douglas McGregor, the author of The Human Side of Enterprise, a few characteristics of effective teams include an informal, relaxed atmosphere, lots of discussion, members that will listen to each other and that disagreement is viewed as good. For our fun March event, we decided to spend some time relaxing together and getting to know our teammates a little better through an open and honest discussion.

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03.18.2015

Storytellers In the Carolinas

Storytellers In the Carolinas

Last week I had the pleasure of traveling to Wofford College with Matt and Zac to attend the annual College New Association of the Carolinas (CNAC) Conference. We had a blast and met some wonderful people who are truly passionate about what they do for their institutions.

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03.16.2015

What To Do at #NCMPR15

What To Do at #NCMPR15

We just can’t get enough of the west coast. First thing next week we’re sending three VisionPointers to Portland, OR for the NCMPR National Conference. The theme of this year’s conference is Converge. Attendees will be sharing their experiences with the latest marketing, recruitment, social media, public and media relations trends and tactics. As always, we’re pumped to collaborate with and learn from other higher ed marketers from across the country.

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