VisionPoint Marketing is an online marketing agency with a consultative approach and a commitment to process that believes in strong company values and a focus in Higher Ed.

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07.22.2015

Top 5 Things Higher Education Marketers Can Learn from Buzzfeed

Top 5 Things Higher Education Marketers Can Learn from Buzzfeed

In thinking about a new content marketing approach, higher education institutions can learn a lot from other effective content platforms - and Buzzfeed is at the top of this list. Whether you love or hate this approach, Buzzfeed’s success is undeniable. Every month, the site receives more than 200 million unique views, and Buzzfeed’s videos are viewed more than a billion times each month. Also, Buzzfeed’s readership is dominated by millennials (50% of readers are ages 18-34) - the same people most higher education institutions are hoping to reach. Buzzfeed has mastered the art of creating content that audiences actually want to read.

So, in true Buzzfeed fashion, here’s a list of the top 5 things higher education marketers can learn from Buzzfeed.

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07.20.2015

What To Do at #eduweb15

What To Do at #eduweb15

It’s conference time again. We had a nice break for a few months, but we’re excited to get back on the road! (Technically, we’ll be flying this time around.) On July 27th, our team will be setting up in Chicago for the 2015 eduWeb Digital Summit.

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07.15.2015

Applying the Brand: Colleges, Schools and Departments

Many institutions are comprised of different entities across campus. These groups can range from colleges and institutes to schools and departments. It doesnt matter what you call it, any group that has their own identity and set of values will have a desire to express what they see as their unique personality to their various audience groups.

The challenge is often finding the best solution to express and exhibit that personality in a way that aligns with the overarching institutional brand (the university or college within which these entities reside). For the most part, what we’ve experienced is that the vast majority of campus units do want to leverage the parent brand in some way. The big question is, how do you do that while still maintaining some individuality and communicating what makes your college, school or department unique?

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07.10.2015

Demystifying Accessibility: 5 Simple Tips to Avoid Getting Burned by the Man

Demystifying Accessibility: 5 Simple Tips to Avoid Getting Burned by the Man

Most of us in higher ed are familiar with the concept that our college and university websites are supposed to be “accessible.” Acronyms like W3C, ADA, 508 and WCAG are familiar in theory...but the practical application of these guidelines can leave many of us mystified.

The purpose of this blog post is to provide a high-level overview of what accessibility means, why we should care that our websites are accessible, and share a few tips and checks you can start using today.

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